NYX, the Los Angelos make up brand, has finally opened its own brick-and-mortar store in downtown Toronto. Replacing the MAC store at 363 Queen St. West, I finally got a chance to see the store in person. The brand, now owned by L'Oreal, can be found in Rexall Drugstores, but with the new flagship store, it offers the whole range of NYX goodies.
Walking inside for the first time, it was packed. As with most new and trendy things to happen in Toronto, the market gets saturated very quickly. That being said, it did not deter me from shouldering and elbowing my way through! The store is laid out similarly to MAC, sleek black counters and shelving for the products, and vanities in the centre, with giant mirrors. As well, the typical hot white lights beaming down on you. You really can't hide any flaws with those lights, or sweat. I have to say, they were smart about how they laid out their products. I could find most things in more than one area, which is nice when you're trying to navigate a sea of teens. The personnel, from cashiers to makeup artists were very helpful. For the most part they were ready to help, but did not approach me. Which is fine, considering there were so many people, to me it made more sense to stand by and let the shoppers shop. The cashier who checked me out was really friendly and helpful, even helped me spend more money, ha!
The things I bought and the price break down:
The Lingerie Liquid Lipstick that dries matte came highly recommended, my friends have told me that they were even better than NYX's soft matte lip cream, which I already love, so I'm excited to try it. I tried the Full Throttle lipstick in store. It is a lovely brick red colour, it's very matte and apparently waterproof! (You can tell that I love my mattes.) I haven't used the brushes too much to make a full review yet, so I won't say much more. I purchased the pore filler by the recommendation of the cashier, and I already love it. It refines your pores and creates a smoother surface for your makeup, something I will talk about further in a later post.
Overall, I think the prices are quite reasonable for a higher end drugstore brand. I have always loved using NYX products, particularly the lipsticks, so I'm excited to continue to explore the brand.
Go check out the store and brave the crowd. Or shop online, at NYXcosmetics.ca.
Let me know what you think! Until next time,